We’ve built a 100-year legacy - and counting!

Since our founding by jewelers in 1913, not a day has gone by that we haven’t felt privileged to support, inform and protect our mutual members and their customers. Thanks for the memories, members! We plan on being here to serve you for another 100 years.

100 Years of Jewelers Mutual Learn more about our legacy »
1929

Through careful management and loyal members, our company survives the stock market crash.

Insuring brilliance for more than
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We’ve built a 100-year legacy - and counting!

Since our founding by jewelers in 1913, not a day has gone by that we haven’t felt privileged to support, inform and protect our mutual members and their customers.

Thanks for the memories, members! We plan on being here to serve you for another 100 years.

Learn more about our legacy.

1913

The Wisconsin Insurance Department grants our founding jewelers a charter for their own insurance company, The Jewelers Mutual Limited Fire Insurance Company of Wisconsin. Our first offices were in the back room of the Nelson-Anderson Jewelry Store.

1918

Our company officially changes its name to National Jewelers Mutual Limited Fire Insurance Company, reflecting our broader market.

1916

Three national conventions of the American National Retail Jewelers Association endorse our three-year-old company.

1926

Jewelers Mutual continues to expand insurance protections beyond the peril of fire, including the introduction of tornado coverage.

1929

Through careful management and loyal members, our company survives the stock market crash.

1930

This jeweler’s bench and tools are examples of what our commercial policyholders would have used circa 1930.

1934

We appoint our first agent, then purchase our first office – in that order. Today, Jewelers Mutual is represented by more than 200 independent agents and brokers in the U.S. and Canada, and employs nearly 200 people.

1942

Jewelers Mutual offers war damage insurance.

1945

Jewelers Mutual builds important relationships while attending its first jewelry-industry trade show.

1948

Our new jewelers block policies protect jewelers’ inventories from crime losses.

1952

We shorten our name to Jewelers Mutual Insurance Company from National Jewelers Mutual limited Fire Insurance Company.

1953

Jewelers Mutual introduces its Personal Jewelry Insurance for customers, now called Perfect Circle® Jewelry Insurance.

1961

Retail-jeweler members receive a comprehensive package of tools designed to enhance security and communicate their insurance requirements.

1967

We now insure more than 6,000 jewelry businesses in all 48 of the contiguous states.

1972

Jewelers Mutual operates out of this processing center in downtown Neenah, Wis.

1979

Workers break ground to begin construction of Jewelers Mutual’s new home office in Neenah, Wis.

1980

Jewelers Mutual moves into its beautiful new home office at 24 Jewelers Park Drive, Neenah, Wis.

1984

We produce the loss-prevention film entitled, Security: A Traveling Necessity. Losses subsequently fall by 48%.

1987

Jewelers Mutual enrolls all of its jewelers block policyholders in Jewelers’ Security Alliance, a practice that continues to this day.

1993

Jewelers Mutual celebrates its 80th year.

1998

We dedicate our expanded headquarters in Neenah, Wis. and open our public gallery: Jayem Gallery of Gems and Minerals.

2002

Jewelers Mutual earns the honor of the “Champion of Industry” national award for outstanding achievement.

2009

Jewelers Mutual welcomes its new CEO, Darwin Copeman.

2010

Jewelers Mutual introduces to Canada its personal jewelry insurance product (Perfect Circle® Jewelry Insurance) to protect Canadian citizens’ jewelry possessions.

2011

Jewelers Mutual earns its 25 consecutive rating of ‘A+ Superior’ from A.M. Best Company.

2012

We launch Perfect Circle® Jewelry Insurance by Jewelers Mutual, the new brand for Jewelers Mutual’s personal jewelry insurance product. Jewelers Mutual receives the recognition of being named for the fourth time to the Ward’s 50™ list of top-performing insurance companies in the nation.

2013

Jewelers Mutual celebrates its centennial.