Manual overview

Jewelers Mutual’s Brand Standards Manual provides brand standards for agents, vendors, community organizations, jewelry industry associations and organizations, the insurance industry, the media, and our employees. The manual also makes clear to our policyholders and prospective policyholders the superior level of customer service they can expect from our company and any representative thereof.

See the description for each section below to help guide you through the manual and find the information you need to make sure Jewelers Mutual is always represented consistently.

Brand Overview

Brand Basics

Co-Branding

Corporate Image

Collateral

Resources