Brand Basics

This section provides the "nuts and bolts" for Jewelers Mutual's brand image, including logo, font, and color usage.

A strong and consistent image for our marketing efforts is important.  It's understood that there may be instances where modifications to the standards will be necessary to accommodate communication material requirements.  It's preferred that when working with the Jewelers Mutual Brand Standards Manual that the Marketing Communications Department is contacted at communications@jminsure.com, 800-558-6411, with questions not covered by the standards.