Co-branding

Co-branding means sharing the Jewelers Mutual Insurance Company brand and its associated benefits with all parties involved. By co-branding with Jewelers Mutual, the jewelry industry benefits by being associated with the Jewelers Mutual brand and the goodwill attached to it. Likewise, Jewelers Mutual benefits by being associated with the activities of jewelry industry organizations and jewelry businesses that further the company's mission and vision.

Co-branding standards are established to maintain the integrity of the Jewelers Mutual brand while allowing its partners to successfully co-brand with their own existing identities. These standards enhance and protect Jewelers Mutual's brand relationships with jewelers, agents, sponsorships, joint ventures, and vendors.

It is important for Jewelers Mutual's partners to adhere to the co-branding standards and follow the established approval processes. Failure to comply with these standards will disrupt the unified image of the Jewelers Mutual brand. Consequently, it may result in having to reproduce the materials or require Jewelers Mutual to initiate legal actions to protect its brand.

Co-branding for agents:

Jewelers Mutual provides a variety of co-branding opportunities for independent agents representing Jewelers Mutual, such as postcard campaigns, sales flyers, stationery, and other collateral material.

To request ready-made materials available for co-branding, visit the Jewelers Mutual Agent Extranet at: http://www.jewelersmutual.com/agents.aspx or contact Sales and Marketing Department regarding other co-branding opportunities at marketing-comm@jminsure.com.

Prior approval is required to produce independent co-branded marketing materials. Forward a copy of the materials to the Sales and Marketing Department at marketing-comm@jminsure.com.

Co-branding for jewelers:

Jewelers Mutual offers co-branding opportunities for jewelers. Each case is reviewed individually. For more information, please contact the Sales and Marketing Department at marketing-comm@jminsure.com or toll free at 800-558-6411.

If you wish to add a Jewelers Mutual link to your Web site, please fill out the link request form at http://services.jewelersmutual.com/WebLinkRequest/.

Co-branding for sponsorships, joint ventures, and vendors:

Our Sales and Marketing Department will work with you to design an acceptable format for co-branding. Please e-mail your request to marketing-comm@jminsure.com or call, toll free, 800-558-6411.