Brand Overview

Jewelers Mutual is the only insurance company dedicated to protecting the jewelry industry and individuals owning jewelry. Founded by jewelers in 1913, Jewelers Mutual's mission and vision focus on providing specialized insurance products unique to jewelers and jewelry owners. This, along with a strong brand presence, sets Jewelers Mutual apart from other insurance companies.

Our brand promise:

Our brand is more than our logo, our slogan, and our image. Jewelers Mutual promises all of our customers in the jewelry industry and jewelry-buying public that we will continue to be their insurer of choice by providing them specialized insurance protection, customized for their specific needs.

To deliver the best customer experience possible, Jewelers Mutual will continue to provide innovative products and services while working to strengthen our relationships with policyholders, the agents who sell our products, the community in which we do business, the jewelry industry, and our employees.

Jewelers Mutual's Brand Standards Manual provides standards, examples, and best practices for you to use when using our company's name or logo. In addition, the manual will help you understand the company's promise to our customers, vendors, community, and the industry we serve.

Following the manual's standards will ensure that you create professional and polished communications when partnering with Jewelers Mutual. In addition, the manual helps make sure that the company's strong brand is represented consistently in all materials.