Collateral

Collateral refers to any physical material that can be seen or touched by our customers, agents, employees, and community audiences. Because it serves as a critical function of our corporate communication, the design, quality and delivery of our company collateral should follow the standards outlined below.

To maintain a level of brand unity and identity at Jewelers Mutual, submit collateral ideas and revisions to Marketing Communications at communications@jminsure.com.

The Director of Marketing Communications will assign the creation of new collateral and revisions to existing collateral to our internal graphic designer or an external graphic designer or vendor.

Design specs, quality and medium will be considered during the production or modification of the company's collateral. Please refer to the Brand Basics section for standards on the physical appearance our collateral should incorporate.

Please refer to the following examples for an understanding of the collateral used at Jewelers Mutual Insurance Company:

• Signage

• Graphics

• Advertising

• Promotional Items

• Marketing Materials