About our Personal Jewelry Insurance Program

Bringing customers to your door!
Personal Jewelry Insurance for your customers

What do you spend to get customers into your store? Jewelers Mutual's Personal Jewelry Insurance program will bring customers to your door... FREE! Here's how.

Jewelers Mutual offers its Personal Jewelry Insurance program to provide loss, theft, and damage protection for individuals' jewelry. It even covers mysterious disappearance.

Repair and replacement work. Your customers return to you, their preferred jeweler, for repairs and replacements in the event of a claim. Unlike some insurance companies that have their own sources for repair and replacement, we direct your customers back to your store.

Encourages jewelry sales. Your customers also return to you for inspections and updates of the value of their jewelry. That's an opportunity for jewelry upgrades and additional sales.

No cost to the jeweler. This program costs you nothing. But your customers receive a feeling of security knowing that they have proper insurance coverage for their jewelry and that you will handle their jewelry repairs and replacements.

It's easy. Your customers learn about the Personal Jewelry Insurance program from brochures and application forms that you display in your store. Customers who purchase jewelry from you, or have it appraised by you, are eligible for coverage. Customers are responsible for submitting their application forms to Jewelers Mutual.

We'll handle the insurance issues. As a jeweler, your role is to make information about the program available to your customers. You also provide an evaluation of the jewelry item with a fair retail replacement value and an accurate description. In the event of a loss, you provide the repair or replacement for your customer. Remember, because you are not a licensed insurance agent, you should direct all insurance questions to Jewelers Mutual.

Bringing Customers to Your Door! Video Kit
To answer your questions about Personal Jewelry Insurance for your customers, we have developed a seven-minute video. The printed materials in the video kit includes information about how to use the program, insurance appraisals/evaluations, and the claim process.

For information about the program, call us at 800-558-6411.