The Clarity Blog


The Clarity Blog

3 Common Jewelry Crimes During the Holidays

on Dec 10, 2015 2:38 PM

The best way to prevent a theft is to provide one-on-one attention to each customer, but this can be difficult during the busy holiday season.

While the increase in customer traffic makes it more difficult for a criminal to successfully execute a robbery, this unequal balance of shoppers to employees is the perfect opportunity for a less noticeable crime to occur. A few seconds is all it takes for a thief to go undetected and snatch a piece of jewelry, or worse: an entire tray!

3 Common Jewelry Crimes During the Holidays

These are three common jewelry crimes during the holidays and what you can do to prevent them when one-on-one attention just isn’t possible:

Distraction Theft

A group of criminals work together wherein one feigns ill, starts an argument, or requests assistance from store associates in order to distract them from the activities of their partner(s), who are targeting your merchandise.

Sneak Theft

When an open or unlocked showcase presents itself, a criminal has easy access to your jewelry.

Switch Theft

When an authentic piece of your merchandise is replaced with a similar looking item with little to no value.

This type of theft usually requires a higher degree of casing, as the thief will need to match both the piece and sales tag as closely as possible, in order for their switch to go unnoticed.

Switch theft

Some simple procedural security practices are all it takes to greatly reduce your chances of suffering these types of losses this holiday season:

  • Lock all showcases immediately after you’re done removing or replacing merchandise from them.
  • Secure your showcase keys by utilizing a wrist key holder. Leaving your keys in a publicly accessible place (such as your showcase or sales counter) is tempting to a criminal, who could access your showcase after you’ve locked it.
  • Have a tweezers, loupe, cleaning cloth, and display pad ready, so you won’t need to turn your attention away from your customer.
  • Use a loupe and/or a diamond tester to carefully examine every item before handing it to a customer. Then re-examine every item after the customer has handled it, to ensure that it is the same item you gave them.
  • Show only one item at a time. If a customer asks to see multiple items for comparison purposes, you have two options:
    1. Allow them to put one item on, but put the other on yourself or
    2. Bring them to a private showing room that is secured.
  • Pay extra attention to people carrying large purses or shopping bags, talking on cell phones or who come in as a group.
  • Offer a place for your customers to hang their coats, so that is one less option for them to conceal merchandise.