7 Lessons for Keeping High-Value Jewelry Safe
No jeweler wants to experience having merchandise stolen. The trauma of being a victim of crime will occur whether a thief makes off with your least expensive merchandise or your most prized pieces. Having your most valuable fine jewelry stolen, however, can compound the trauma and the setback to your business.
Many of today’s crimes against jewelers are planned in advance and perpetrated by criminals specifically targeting your most high-end and expensive items.
Remember, even though it’s exciting when a potential customer comes in and requests to see items with large values, your sales associates should not allow the excitement of the potential big sale lure them into forgetting all of the basic lessons and recommendations that must be followed when showing high-value items.
These tips will help make keeping high-value jewelry safe a top priority:
- If the potential customer is unfamiliar to you, ask for identification before showing any high-value items. Do not return the identification until you are certain that all the items you showed have been returned.
- Consider a private showing room when showing high-value jewelry. This room should have one or more surveillance cameras mounted in it to obtain images of your customers’ faces.
- To avoid a switch, when taking an item back from a customer closely inspect the item using a loupe to make sure it is the same item that you had handed to that customer.
- For potential sales over a certain dollar level, involve two associates (perhaps one should be a manager) when showing the merchandise.
- Show only one item at a time. Many successful jewelers have tasteful showcase signs explaining that their insurance requires them to show only one item at a time. Jewelers Mutual provides these signs to its policyholders at no charge.
- Do not leave a diamond wallet or an entire tray of merchandise out where your store patrons can access it. The risk is too great.
- If your gut feeling is that there is something wrong, trust it! Use your established code word and put your casing response plan into motion. Record all of the details of the incident in your suspicious incident log book.
Always remember that the safety and security of you and your staff are your utmost concerns. You can never be too careful when dealing with criminals and the allure of high-value items.