Remember that time as a kid you tried sending a birthday card to your grandmother and wrote the wrong address on the envelope?
Okay, so maybe you didn’t do exactly that, but there’s a good chance someone else reading this (or writing it) made a similar mistake. In the end, grandma still loves you and there’s proof of your effort if the card was Elvis Presley’d and returned to sender.
This would be much less amusing if you had to ship jewelry instead of a birthday card. It would be maddening if the address was to an opportunistic criminal instead of a non-existent address.
Do you know a great salesperson that knows next to nothing about jewelry?
Even they don't know how to sell jewelry per se, chances are they could outsell a gemologist or bench jeweler turned salesperson. Those professionals have plenty of knowledge, but it doesn't matter if they don't have a personality to match.
The ideal salesperson for a jewelry business needs to have more than just charm and intelligence, though — they also need to be able to sell with security.