Black Friday Security for Jewelers: Simple and Effective Strategies
The smartest and most dedicated shoppers will be out in full force on Black Friday and Small Business Saturday.
This brings a risk to your business — the mass crowds, frequent exchange of merchandise, and general distractions of an increased sales volume bring out the smartest and most dedicated criminals, as well.
So, how can you cut through all the commotion and make sure that your business doesn't slip into the red on Black Friday? It's the little things that really add up.
Having basic — yet strong — security procedures for your business during the holidays can keep your merchandise safe and alert criminals that your location is a hard target against crime.
Make security a key focus, even during your busiest times. Keeping all of the business’s staff on the same page and staying focused will reduce lapses in security, which will boost your safety — and your bottom line!
- Show only one item at a time. If the customer asks to see another, display it on your wrist or finger for comparison purposes.
- Make sure every showcase is locked immediately after opening it and keep your keys on a wrist key holder at all times.
- When allowing a customer to handle merchandise, examine the item with a loupe before handing it over, and examine it again upon its return, to ensure that it is the same piece you started with.
- Consider hiring a guard for peak traffic times or special events. The security guard can serve as an extra set of eyes, as well as a crime deterrent.