The next generation of consumers are digital natives. This means they have grown up using technology and are savvy with all things computer, Internet, mobile device, etc. This is an important first step in understanding the next generation consumer journey.
Let’s look at the first three steps in the consumer journey and what jewelers can do to create a positive experience in each area.
Today’s consumers are not as interested in what you’re selling, but how you can help them find exactly what they’re looking for. Many expect their relationship with their jeweler to be more than just the value of their purchase.
With the busiest time of year upon us, it’s easy to overlook what might be the most important part of the sale — the customer experience.
There are currently 11.8 million millennials ages 18-30 living in U.S. households with annual incomes exceeding $100,000. By 2018, millennials will take over the luxury market.* Is the jewelry industry ready?
It’s a question the team at Jewelers Mutual has been asking itself. As a new reoccurring series, we’re proud to bring you Millennial Insights, to help strengthen and grow your business with the emerging next generation of luxury consumers.
We often boast that Jewelers Mutual’s personal jewelry insurance includes worldwide coverage. Now, we’re not saying that’s not something to brag about, but we do get a lot of questions about the specifics of certain travel situations.
That feeling of dread that trickles down through your body, starting in your throat and traveling down to the pit of your stomach ...
Imagine hearing the sickening crack of metal breaking in half and reaching down to feel a jagged edge, immediately realizing your wedding band just snapped in two. You're now overcome with a secondary wave of dread as you envision the ensuing battle with your insurance company.
This was Ann's story, a Jewelers Mutual policyholder, and her initial reaction when knowing she'd need to make a claim.