The way jewelers do business is changing, especially over the past 18 months, and many jewelers are finding other ways to buy and sell their pieces. One of those alternative ways is with private showings which may involve one party renting a hotel suite or other reservable space and sending invites to prospective buyers.

While these private shows are another way to pivot your business strategy to facilitate meaningful connections, you still need to be vigilant when it comes to keeping yourself and your inventory secure.

The amount of active shooter incidents has underscored the need for a coordinated response by law enforcement and communities to save lives.

Although local and state law enforcement agencies are typically the first to arrive at the scene, successful prevention of these active shooter incidents lies with a wide range of public and private entities working together.

Jewelry store theft isn't going away anytime soon. Sell with security by knowing different theft techniques that criminals use to steal jewelry.

Theft (defined the Jewelers' Security Alliance as the taking of property without force or fear) is like the Trojan Horse of crimes in the jewelry industry.

History buffs know what I'm talking about. The heavily-secured fortress of a jewelry business gets compromised by a small army of savvy thieves disguised as customers.

As jewelry lovers ourselves, we understand the passion you share with your customers as you create or find the perfect pieces of jewelry that mark their special life moments. You’re also creating lasting and trusting relationships as they come back to you for repeat purchases.

When your customers turn to you, you want them to feel confident they are getting what they pay for. That confidence starts with you – making smart, safe and secure diamond and gem purchases for your inventory.