Because the next generation are digital natives and do their research and shopping online, it’s important for your business to be where the customers are.
If you don’t already have a social media presence, now is the time to create one for your business. Not sure how to get started? We can help.
The next generation of consumers are digital natives. This means they have grown up using technology and are savvy with all things computer, Internet, mobile device, etc. This is an important first step in understanding the next generation consumer journey.
Let’s look at the first three steps in the consumer journey and what jewelers can do to create a positive experience in each area.