Do you know a great salesperson that knows next to nothing about jewelry?
Even they don't know how to sell jewelry per se, chances are they could outsell a gemologist or bench jeweler turned salesperson. Those professionals have plenty of knowledge, but it doesn't matter if they don't have a personality to match.
The ideal salesperson for a jewelry business needs to have more than just charm and intelligence, though — they also need to be able to sell with security.
The holiday's may be over, but Valentine's Day is within sight. Use the time you have now to make sure your jewelry store security is strong not only for the next big shopping day, but for the rest of the year.
Neglecting security measures early on could leave your business exposed during a time when crimes against jewelers tend to escalate. Plus, not getting in the habit of security best practices will only get more difficult to change as the year progresses.
Reference these tips for a quick health check on your overall jewelry store security:
Whether you have new employees joining your business for the holidays or have a crew of seasoned veterans, a complete review of your security procedures is essential this time of the year.
With jewelry in high demand during the gift-giving season, the risk of loss also increases. To minimize the risk, it's important that your entire staff knows how to sell with security before customer traffic increases.
The rise in frequency and severity of violent crimes affecting the jewelry industry has resulted in the need for better physical and electronic security.
Especially with the increased targeting of luxury watches and diamond jewelry, the inadequacy of plate glass showcases, TL-30 safes, and alarms without line security aren’t going to protect high-value inventory in the event of an attack.
If the crowds of Black Friday made you worry about your jewelry store security, you might be in for a surprise.
Business Insider reported that "Super Saturday" (which falls on December 17 in 2016) will have more shopper visits than the post-Thanksgiving pandemonium. Also, in terms of sales, Black Friday is one spot behind Super Saturday again - but both fall behind the Friday before Christmas, December 23.
So what does this mean for the security of your business?
Is your jewelry store security better than a colleague's on the other side of the country because you have a guard and they don't? Or is their business better off because they're in a smaller town and don't carry the high-end luxury watches that are frequently targeted by criminals?
Don't spend too much time debating. There's no right or wrong answer when it comes to comparing the strengths and weaknesses of jewelry store security.
Benjamin Franklin once said, "An ounce of prevention is worth a pound of cure."
You'd be hard-pressed to find better wisdom about insurance or crime prevention, especially from a source more respectable than the man who founded the oldest, continuously active insurance company in America.