Today’s consumers are not as interested in what you’re selling, but how you can help them find exactly what they’re looking for. Many expect their relationship with their jeweler to be more than just the value of their purchase.
With the busiest time of year upon us, it’s easy to overlook what might be the most important part of the sale — the customer experience.
Jewelers who can quickly identify fast-selling, high-margin items can maximize their profit, while less organized business owners trying to manage their inventory by a gut feThereling and mental notes could face larger problems than simply untapped revenue.
Fear not. Jewelers aren't the only ones who feel the pressure of capitalizing on holiday sales — pretty much every other type of retailer goes to great lengths to take advantage of the year-end shopping rush.
When it comes down to crime prevention, however, jewelry store security needs to be viewed through a different lens.
If you've been in business long enough, you know there's "no such thing as a free lunch."
There's always an opportunity cost for your time (which is increasingly valuable during the holiday shopping season), but rolling up your sleeves and accomplishing something without directly detracting from your bottom line is a wonderful feeling.
When it comes to jewelry store promotion ideas, you don't necessarily need to run a sale, put on an event, or have a wide-reaching advertising presence to bring customers in.