Knowing your customers and future customers is extremely important. It helps you prepare and market your business in order to stay relevant. The same holds true for knowing your employees and future employees.
Did you know that recognizing and rewarding your store employees for a job well done increases employee engagement? Engaged employees tend to be happier and happy employees perform better at work.
Today’s consumers are not as interested in what you’re selling, but how you can help them find exactly what they’re looking for. Many expect their relationship with their jeweler to be more than just the value of their purchase.
With the busiest time of year upon us, it’s easy to overlook what might be the most important part of the sale — the customer experience.
The 2017 Atlantic hurricane season is one of the most active in recent memory — and there's still over two months to go. November 30 is when hurricane season officially ends and in addition to preparing for hurricanes, jewelers in coastal states need to be prepared for what to do after a storm strikes.
Even if you're not in an area that has the potential to be impacted by extreme natural disasters, storms of lesser severity can still cause major problems.
But what about water damage that is a result of neglecting the maintenance of your building?
Even though the cause is different, the results can be just as costly. That's why regardless of being in a hurricane state or a desert climate, every jeweler should know how to prevent water damage.
The stats around EPL aren't pretty and give a powerful reason to have the coverage. In an article posted by Trusted Choice, employee lawsuits have risen 400% in the past 20 years!
Jewelers who can quickly identify fast-selling, high-margin items can maximize their profit, while less organized business owners trying to manage their inventory by a gut feThereling and mental notes could face larger problems than simply untapped revenue.
Fear not. Jewelers aren't the only ones who feel the pressure of capitalizing on holiday sales — pretty much every other type of retailer goes to great lengths to take advantage of the year-end shopping rush.
When it comes down to crime prevention, however, jewelry store security needs to be viewed through a different lens.
If you've been in business long enough, you know there's "no such thing as a free lunch."
There's always an opportunity cost for your time (which is increasingly valuable during the holiday shopping season), but rolling up your sleeves and accomplishing something without directly detracting from your bottom line is a wonderful feeling.
When it comes to jewelry store promotion ideas, you don't necessarily need to run a sale, put on an event, or have a wide-reaching advertising presence to bring customers in.
