Fear not. Jewelers aren't the only ones who feel the pressure of capitalizing on holiday sales — pretty much every other type of retailer goes to great lengths to take advantage of the year-end shopping rush.
When it comes down to crime prevention, however, jewelry store security needs to be viewed through a different lens.
Is your jewelry store security better than a colleague's on the other side of the country because you have a guard and they don't? Or is their business better off because they're in a smaller town and don't carry the high-end luxury watches that are frequently targeted by criminals?
Don't spend too much time debating. There's no right or wrong answer when it comes to comparing the strengths and weaknesses of jewelry store security.
Benjamin Franklin once said, "An ounce of prevention is worth a pound of cure."
You'd be hard-pressed to find better wisdom about insurance or crime prevention, especially from a source more respectable than the man who founded the oldest, continuously active insurance company in America.
Sledgehammers and weapons. Broken glass. Dozens of luxury watches. Gone in 60 seconds.
It all happens so fast, sometimes the most prepared jewelers can fall victim to a smash-and-grab robbery.
Even with a solid overall security program, rarely is any jeweler without a point of weakness. For some, this weakness happens to be jewelry showcases — which are also the last lines of defense in the event of a smash-and-grab.
While many experts attempt to define the anomalies of emerging young adults compared to older generations, one thing may not be so different after all: how much relationships matter.
Business owners have been told time and time again that relationship marketing is the key driver of a successful brand engagement strategy and this rule doesn't apply any differently when marketing to affluent millennials.