The Clarity Blog


The Clarity Blog

Uniting Our Brand, Embracing Our History

on Aug 18, 2015 9:26 AM

Jewelers Mutual Insurance Company has made the decision to assimilate the former Perfect Circle® Jewelry Insurance sub-brand name into the Jewelers Mutual Insurance Company brand.

Uniting Our Brand, Embracing Our History

Now, all Jewelers Mutual insurance offerings, both for jewelry businesses and for individual jewelry owners, will convey a new and consistent logo that embraces our 102-year history of insuring jewelry. We're proud of our heritage, and we know our experience is what you count on to protect your business and what your customers count on to protect their jewelry purchases.

What does this change mean for you and your insured customers?

There are no changes to our personal jewelry policies except the name. We continue to provide the same great coverage to both jewelry businesses and personal jewelry customers. Instead of the Perfect Circle® Jewelry Insurance brand name and logo on collateral you distribute to your customers, you’ll see Jewelers Mutual Insurance Company. The Jewelers Mutual name and updated logo will be on all personal jewelry policyholder mailings, emails and policy documents, as well as all of our social media accounts.

Two simple things you can do now

New materials are now available to make sharing information about personal jewelry insurance with your customers easy.

1) Order new complimentary store materials.

To reflect our unified brand, the following materials have been updated:

  • “Insurance for your Jewelry” customer kit (folder includes brochure, application and rate card)
  • A Jeweler’s Guide to Personal Jewelry Insurance
  • Pearls of Wisdom jewelry care tips brochure Evaluation checklist Jeweler Program brochure

2) Update your website.

Many of you have the Perfect Circle Jewelry Insurance logo, links and web content on your websites. We love that and now have an updated logo, links and content ready for you.

To request new materials, logo, or links content, reach out in one of the following ways:

Thank you for all you do to share your passion for jewelry (and protecting it) with your customers.

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