The Clarity Blog


The Clarity Blog

Why Google Business Photos are a Risk for Your Business

on Aug 5, 2014 10:37 AM

We all know what a fantastic tool Google® is.… Need an answer?Just “Google” it! The popular search engine has a place in not only our personal lives, but our professional ones as well.

In fact, Google is on a quest to continue to find ways to meet its customers’ needs and move forward in the fast-paced internet marketplace. You may have been approached by a “Google Trusted Photographer” requesting to take pictures of your business for Google Business Photos

Why Google Business Photos are a Risk for Your Business

The photographer may mention that these high-quality images will display on search results and that panoramic images will be published on other Google sites to give customers a better sense of the layout, décor, and beauty of your business. You can also link these images to your own business website.

Sounds like a great idea, right? Think again.

Before jumping in with both feet however, consider the dangers of Google Business Photos and how they could compromise the security of your business. By using this resource to case your business, robbers or burglars would no longer need to enter your location! They would need only to Google your store name to take an interactive “walk” around.

Criminals can zoom in, zoom out, pan 360°, and obtain a great amount of detail about the security features you have in place. With a few mouse clicks, resourceful wrongdoers will know the location of your surveillance cameras and motion detectors, the layout of your location, and even what types of merchandise you have in your cases. Having this information will allow them to execute their crimes with greater accuracy and speed.

Before contracting with a Google Trusted Photographer and allowing Google to publish these images of your location, consider your security plan and ways to protect your business from would-be criminals. This is one internet marketing strategy you may want to avoid to ensure that you have control over your business’s internet presence and the safety of your staff and customers.

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