The next generation of consumers are digital natives. This means they have grown up using technology and are savvy with all things computer, Internet, mobile device, etc. This is an important first step in understanding the next generation consumer journey.
Let’s look at the first three steps in the consumer journey and what jewelers can do to create a positive experience in each area.
The holiday's may be over, but Valentine's Day is within sight. Use the time you have now to make sure your jewelry store security is strong not only for the next big shopping day, but for the rest of the year.
Neglecting security measures early on could leave your business exposed during a time when crimes against jewelers tend to escalate. Plus, not getting in the habit of security best practices will only get more difficult to change as the year progresses.
Reference these tips for a quick health check on your overall jewelry store security:
After many quiet years of minor tropical storms, 2017 is shaping up to be one of the most destructive years in recent memory.
Without much delay after the devastation of Hurricane Harvey, Hurricane Irma is already a Category 5 storm with a path projected to impact Florida and potentially the Gulf or East Coasts. Unfortunately, the bad news only gets worse as September has historically been the most active month for hurricanes and Tropical Storm Jose has already developed in the Eastern Atlantic.
As technology impacts everyone's lives to make things easier and more efficient, some applications of exciting new tech lag behind the market.
That's often the case for small to mid-sized businesses, especially when it comes to security.
As new technology is developed and deployed where demand is greatest, older (but still useful) technology can begin trickling down. As this trickle down takes place, it can have a huge impact on jewelry store security.