Theft (defined the Jewelers' Security Alliance as the taking of property without force or fear) is like the Trojan Horse of crimes in the jewelry industry.

History buffs know what I'm talking about. The heavily-secured fortress of a jewelry business gets compromised by a small army of savvy thieves disguised as customers.

As jewelry lovers ourselves, we understand the passion you share with your customers as you create or find the perfect pieces of jewelry that mark their special life moments. You’re also creating lasting and trusting relationships as they come back to you for repeat purchases.

When your customers turn to you, you want them to feel confident they are getting what they pay for. That confidence starts with you – making smart, safe and secure diamond and gem purchases for your inventory.

Do you know what the weakest spot in your security is?

Whether you have a firm answer or not, chances are criminals could probably recognize it fairly quickly. When they do, they'll go along a path of least resistance to exploit it.

State-of-the-art security systems are great crime deterrents at both your home and business, but as many in the jeweler industry know, these gadgets are can be costly.

The perception among the public and maybe even some within the jewelry industry is that burglars must be professionals that use highly sophisticated tactics.

While it’s true that some criminals may enter through rooftops or disable alarms, most employ a simpler approach known as a “three-minute burglary."