Remember that time as a kid you tried sending a birthday card to your grandmother and wrote the wrong address on the envelope?
Okay, so maybe you didn’t do exactly that, but there’s a good chance someone else reading this (or writing it) made a similar mistake. In the end, grandma still loves you and there’s proof of your effort if the card was Elvis Presley’d and returned to sender.
Do you know a great salesperson that knows next to nothing about jewelry?
Even they don't know how to sell jewelry per se, chances are they could outsell a gemologist or bench jeweler turned salesperson. Those professionals have plenty of knowledge, but it doesn't matter if they don't have a personality to match.
The ideal salesperson for a jewelry business needs to have more than just charm and intelligence, though — they also need to be able to sell with security.