Even your worst nightmare of a jewelry store robbery could be longer than actually experiencing it. Criminals today attack businesses and flee in less than a minute.
Preparation is the only way to avoid a traumatic event like this, and it's also the best way to get through it safely.
As you prepare to capitalize on the holiday shopping season, don't forget to take caution.
Thieves come out in full force during the holidays. Knowing they can blend in with the rest of us who are seeking a special gift, they're looking to pad their own wallet or collection.
Remember that time as a kid you tried sending a birthday card to your grandmother and wrote the wrong address on the envelope?
Okay, so maybe you didn’t do exactly that, but there’s a good chance someone else reading this (or writing it) made a similar mistake. In the end, grandma still loves you and there’s proof of your effort if the card was Elvis Presley’d and returned to sender.
Do you know a great salesperson that knows next to nothing about jewelry?
Even they don't know how to sell jewelry per se, chances are they could outsell a gemologist or bench jeweler turned salesperson. Those professionals have plenty of knowledge, but it doesn't matter if they don't have a personality to match.
The ideal salesperson for a jewelry business needs to have more than just charm and intelligence, though — they also need to be able to sell with security.
