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Jewelers Mutual's Krystle Craycraft Named 2024 Power Player



SVP of Marketing and Digital featured in Modern Luxury Dallas

Picture of Krystle Craycraft

Modern Luxury introduced the Power Issue featuring Craycraft as one of its 2024 Power Players. Those spotlighted are the movers and shakers across industries who embody excellence and vision and are recognized for their outstanding leadership, innovation and influence.

What are some of the positive ways Craycraft uses her power?
In her community and jewelry industry, she fosters collaboration with business leaders, driving initiatives that support growth, innovation and thought diversity. She also actively promotes education and mentorship programs to nurture new talent.

"It’s incredibly rewarding to drive transformative change. Embracing technology allows me to innovate, optimize processes and
enhance customer experiences constantly," said Craycraft.

Read more about the 2024 Power Players. 

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About Jewelers Mutual Group

Jewelers Mutual was founded in 1913 by a group of Wisconsin jewelers to meet their unique insurance needs. Later, consumers began putting their trust in Jewelers Mutual to protect their jewelry and the special memories each piece holds. Today, Jewelers Mutual continues to support and move the industry forward by listening to jewelers and consumers and offering products and services to meet their evolving needs. Beyond insurance, Jewelers Mutual’s powerful suite of innovative solutions and digital technology offerings help jewelers strengthen and grow their businesses, mitigate risk, and bring them closer to their customers. The Group insurers’ strong financial position is reflected in their 37 consecutive “A+ Superior” ratings from AM Best Company, as of November 2023. Policyholders of the Group insurers are members of Jewelers Mutual Holding Company. Jewelers Mutual is headquartered in Neenah, Wisconsin, with other Group offices in Dallas, Texas and Miami, Florida. To learn more, visit