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Jewelers Mutual Group Announces New Online Publication for the Jewelry Industry

on Jul 27, 2021 1:03 PM
Zing Report

NEENAH, Wis. (July 27, 2021) - The Jewelers Mutual Group is thrilled to announce the launch of its newest endeavor: The Zing® Report! The new business-to-business website is designed specifically for the jewelry industry.

With the tagline “Celebrating our Industry,” The Zing Report will focus on all aspects of the jewelry industry and community worth celebrating. Content will include trends and fashion, retailer highlights, good news about the many ways the industry gives back, industry personalities, trade show travel and more. 

Mark Smelzer, chief content executive for Jewelers Mutual, will oversee the content in collaboration with former JCK editor and Jewelers Mutual’s new senior content editor, Emili Vesilind. 

The Zing Report is a brand extension of Jewelers Mutual’s successful Zing platform, the online jewelry industry hub designed as a one-stop shop to provide jewelry retailers with world-class products, services and information for the betterment of their businesses.

“When we surveyed the B2B jewelry industry publication landscape, we realized a huge opportunity existed for a celebratory, ‘feel-good’ publication focusing on all the good in our industry. We hope this new vehicle entertains, informs and helps execute on Jewelers Mutual’s goal of ‘raising the tide of the jewelry industry,’” Smelzer said. 

"There are so many people quietly doing great things in the jewelry and gem industries—and we can't wait to shine a spotlight on these innovators and changemakers," Vesilind said. 

In addition to the monthly publication, The Zing Report will also produce a weekly newsletter – with the latest headlines – delivered to subscribers’ mailboxes. Interested parties can sign up for the newsletter at For more information about The Zing Report, visit


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About Jewelers Mutual Group

Jewelers Mutual Group was founded in 1913 by a group of Wisconsin jewelers to meet their unique insurance needs. Today, Jewelers Mutual offers products and services nationwide and throughout Canada that enable jewelry businesses to run safe, secure, and successful operations. Consumers also put their trust in Jewelers Mutual to protect their personal jewelry and the special moments it represents. The group’s strong financial position is reflected in its 34 consecutive ratings of “A+ Superior” from A.M. Best Company, as of November 2020.