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Jewelers Mutual Group Announces New Online Publication for the Jewelry Industry

Zing Report

NEENAH, Wis. (July 27, 2021) - The Jewelers Mutual Group is thrilled to announce the launch of its newest endeavor: The Zing® Report! The new business-to-business website is designed specifically for the jewelry industry.

With the tagline “Celebrating our Industry,” The Zing Report will focus on all aspects of the jewelry industry and community worth celebrating. Content will include trends and fashion, retailer highlights, good news about the many ways the industry gives back, industry personalities, trade show travel and more. 

Mark Smelzer, chief content executive for Jewelers Mutual, will oversee the content in collaboration with former JCK editor and Jewelers Mutual’s new senior content editor, Emili Vesilind. 

The Zing Report is a brand extension of Jewelers Mutual’s successful Zing platform, the online jewelry industry hub designed as a one-stop shop to provide jewelry retailers with world-class products, services and information for the betterment of their businesses.

“When we surveyed the B2B jewelry industry publication landscape, we realized a huge opportunity existed for a celebratory, ‘feel-good’ publication focusing on all the good in our industry. We hope this new vehicle entertains, informs and helps execute on Jewelers Mutual’s goal of ‘raising the tide of the jewelry industry,’” Smelzer said. 

"There are so many people quietly doing great things in the jewelry and gem industries—and we can't wait to shine a spotlight on these innovators and changemakers," Vesilind said. 

In addition to the monthly publication, The Zing Report will also produce a weekly newsletter – with the latest headlines – delivered to subscribers’ mailboxes. Interested parties can sign up for the newsletter at For more information about The Zing Report, visit


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About Jewelers Mutual Group

Jewelers Mutual was founded in 1913 by a group of Wisconsin jewelers to meet their unique insurance needs. Later, consumers began putting their trust in Jewelers Mutual to protect their jewelry and the special memories each piece holds. Today, Jewelers Mutual continues to support and move the industry forward by listening to jewelers and consumers and offering products and services to meet their evolving needs. Beyond insurance, Jewelers Mutual’s powerful suite of innovative solutions and digital technology offerings help jewelers strengthen and grow their businesses, mitigate risk, and bring them closer to their customers. The Group insurers’ strong financial position is reflected in their 37 consecutive “A+ Superior” ratings from AM Best Company, as of November 2023. Policyholders of the Group insurers are members of Jewelers Mutual Holding Company. Jewelers Mutual is headquartered in Neenah, Wisconsin, with other Group offices in Dallas, Texas and Miami, Florida. To learn more, visit