The next generation of consumers are digital natives. This means they have grown up using technology and are savvy with all things computer, Internet, mobile device, etc. This is an important first step in understanding the next generation consumer journey.
Let’s look at the first three steps in the consumer journey and what jewelers can do to create a positive experience in each area.
October is Breast Cancer Awareness month and for many of us, it’s a time to be part of the movement, embrace hope and stand up to honor, connect and accelerate change.
You likely know someone whose life has been affected by cancer, maybe even your own. We believe jewelry has a powerful way of bringing people together as one to show support and solidarity for the cause.
We’ve selected three designers who’ve added pieces to their collections to support the fight against breast cancer with breast cancer awareness jewelry.
Highlighting fashions from one of the most widely watched television dramas in the world, Dressing Downton™: Changing Fashion for Changing Times is a jewelry lover’s paradise.
The traveling exhibition allows guests to follow their favorite characters from Downton Abbey®, walking through a costume chronicle showcasing nearly 40 period costumes and jewelry from the hit series.
In The Perfect Proposal Contest, one lucky couple is awarded the opportunity to create their perfect proposal, from the ring all the way through the engagement party. After sharing their love story, participants choose one each of three rings, three proposal locations, and three charities (to which Jewelers Mutual provides a $1,000 donation).