The Jewelry Box Blog

Ring Shopping: What Couples Really Want [INFOGRAPHIC]


Double halo engagement ring in green box

Maybe you want to stay on-trend. Maybe you want to be totally unique.

Either way, knowing what other couples are looking for when ring shopping is helpful.

We took data on engagement ring shopping preferences from WeddingWire's 2016 survey and created some graphs and visuals to paint a picture of what couples really want right now. (Spoiler: They don't always agree!)

Engagement Ring Preferences Infographic


Shout out to National Jeweler for summarizing WeddingWire's presentation of their findings at the JCK Las Vegas convention.

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Jewelers Mutual was founded in 1913 by a group of Wisconsin jewelers to meet their unique insurance needs. Later, consumers began putting their trust in Jewelers Mutual to protect their jewelry and the special memories each piece holds. Today, Jewelers Mutual continues to support and move the industry forward by listening to jewelers and consumers and offering products and services to meet their evolving needs. Beyond insurance, Jewelers Mutual’s powerful suite of innovative solutions and digital technology offerings help jewelers strengthen and grow their businesses, mitigate risk, and bring them closer to their customers. The Group insurers’ strong financial position is reflected in their 37 consecutive “A+ Superior” ratings from AM Best Company, as of November 2023. Policyholders of the Group insurers are members of Jewelers Mutual Holding Company. Jewelers Mutual is headquartered in Neenah, Wisconsin, with other Group offices in Dallas, Texas and Miami, Florida. To learn more, visit