The Jewelry Box Blog

Shopping for Diamonds Doesn't Have to Be Scary

on Oct 26, 2021 8:15 AM
Diamond shopping doesn't need to be scary

Shopping for diamonds can be a scary subject if you’re the one making the purchase decision.

If you have plans to pop the question over the holidays, or just want to find your special someone an extra special gift, now’s not the time to get spooked. It’s time to get smart and savvy. We have answers to common questions regarding diamond buying.

How to Buy a Diamond

The quality, value and cost of a diamond are based on the 4 C’s – color, cut, clarity and carat. What does it all mean? Here’s the 30-second elevator speech:

  • Carat – A unit of measure used to weigh diamonds. The larger the diamond the rarer and more valuable.
  • Cut – The cut of a diamond refers to the angles, shapes and proportions of each diamond. A nicely cut diamond with proper shapes and proportions optimizes the diamonds natural radiance and brilliance by reflecting and refracting light back through the top of a diamond.
  • Clarity – A diamond’s clarity is rated by the number, size and position of inclusions (or flaws) it has. The fewer the inclusions, the more valuable the stone.
  • Color – Diamonds are judged for their color, or lack thereof. In most cases, the whiter the diamond, the more valuable.

For more comprehensive resources, check out Jewelers of America's Guide to Buying Diamond Jewelry or head to Ritani’s Diamond Education section for an in-depth way to learn all about the 4Cs.

How to Choose a Diamond Shape

According to multiple sources, round-cut diamonds are the most popular diamond shape. But don’t let that sway you. Other basic shapes include princess, marquise, oval, emerald and pear, not to mention asscher, radiant or cushion shapes. Choose the one that suits her best.

Searching for the perfect diamond shape? Consider a Hearts On Fire diamond, where being “perfect” is in their every being. Who can argue with The World’s Most Perfectly Cut Diamond and the attention to detail given to the diamond-making process that goes far beyond industry standard?

If you're still a little confused on what type of diamond you should purchase, fear not. We compiled a list of questions to ask your jeweler when selecting a diamond your soon-to-be fiancée will love.

Trick or Treat?

It’s no trick, orange and black diamonds do exist. For instance, gemstones like amber, citrine, garnet and topaz can be found with vibrant yellow, orange and red colors, beautiful for fall jewelry! Other gemstones like tourmaline, opal and even certain diamonds can be black as night. Take a look at the Gemological Institute of America's gemstone encyclopedia for more information.

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