The Jewelry Box Blog

Choosing an engagement ring is both exciting and overwhelming. For many brides-to-be, it’s the most expensive piece of jewelry they own.

Combine the sentimental and monetary factors and you can feel a lot of pressure to pick the perfect ring.

One of the major decisions you’ll make when engagement ring shopping is what diamond shape to buy (assuming you’re going with a traditional diamond ring!).

As wearable technology evolves, more tech companies are collaborating with jewelry manufacturers and designers to keep smart jewelry on the forefront of fashion.

And it’s not only with smart watches. We’re starting to see wearable tech that isn’t even recognizable as such at first glance – it’s just as beautiful as high-end fine jewelry.

What jewelry pieces do you bring along when you travel? If you're like most people, you leave your most expensive pieces behind for safekeeping. (Smart choice.)

But what if you're not jet-setting to your favorite beach? What if you're traveling for a wedding or for business? In those cases, you might really want to have some of your fine jewelry along.

This is where the travel jewelry niche comes in. A handful of jewelers make pieces specifically designed for travelers, so you can travel safely yet in style.

Are you getting in the spirit of the season and checking items off your gift-giving list?

If you need inspiration, we’ve asked the big names in jewelry for their must-have jewelry picks.

Typically, jewelry is often seen as something a man purchases for a woman as a way to express his love or celebrate a milestone.

However, more women are shopping for jewelry for themselves. Like shoes and purses, jewelry is now a more attainable indulgence.

Because the next generation are digital natives and do their research and shopping online, it’s important for your business to be where the customers are.

The next generation of consumers are digital natives. This means they have grown up using technology and are savvy with all things computer, Internet, mobile device, etc. This is an important first step in understanding the next generation consumer journey.

Let’s look at the first three steps in the consumer journey and what jewelers can do to create a positive experience in each area.

The most successful business owners and managers know how to appeal to different target audiences.

If you aren’t familiar with millennials and Gen Z or how to sell to them, it’s time your jewelry business’ marketing strategy started to focus on them.

To successfully market to the next generation of jewelry consumers, you need to be three things— authentic, meaningful and unique.

Now that we know millennials and Gen Z a little better, let’s dive into how they shop and best practices for selling to the next generation. 

Knowing your customers and future customers is extremely important. It helps you prepare and market your business in order to stay relevant. The same holds true for knowing your employees and future employees.