Happy birthday, fellow June babies! You get to brag about having not just one, or two, but THREE June birthstones to choose from. June's birthstones are the Pearl, Alexandrite and Moonstone, depending on the resource ... or heck, your moods. It’s your prerogative!
April showers bring May flowers, but this month also brings another natural beauty we’d be remiss to dismiss. It’s time to celebrate April's birthstone, the diamond, the most desired birthstone of them all.
The next generation of consumers are digital natives. This means they have grown up using technology and are savvy with all things computer, Internet, mobile device, etc. This is an important first step in understanding the next generation consumer journey.
Let’s look at the first three steps in the consumer journey and what jewelers can do to create a positive experience in each area.