The Clarity Blog

What to Do Before, During, and After a Jewelry Store Robbery


What to Do Before, During, and After a Jewelry Store Robbery

One minute you're taking inventory, the next ...


SMASH! SMASH! SMASH! Doors slam. Tires squeal. Silence ...

Even your worst nightmare of a jewelry store robbery could be longer than actually experiencing it. Criminals today attack businesses and flee in less than a minute.

Preparation is the only way to avoid a traumatic event like this, and it's also the best way to get through it safely. 

Follow this advice to prevent a robbery and stay safe if one occurs.

Robbery Prevention Tips

To say "here's what to do before a jewelry store robbery" implies that you know one will occur. That's rarely — if ever — the case.

You may be able to stop a potential crime by identifying a criminal casing your business, but a strong set of security procedures and equipment will discourage criminals from targeting you in the first place.

Here's how you can do that:

Order Security Materials

Do's and don'ts during a jewelry store robbery

If you believe your business isn't just being cased, but about to be robbed, alert your staff by using a predetermined code word or phrase.

This should initiate a procedure where one associate exits with their phone and calls the police.

Unfortunately, for smash-and-grab robberies to take place in under a minute, they are often preceded with little or no prior notice. The robbers rush the store with no time for anyone to react.

Everyone has a different "fight or flight" response when something as shocking and unsuspected as a robbery happens, but it's critical that you and your associates are trained to not resist.

Resistance is the most dangerous mistake you can make because it could lead to more than just stolen jewelry — someone could be seriously injured or die.  

While a robbery in Florida in December 2018 sparked a debate, another robbery in Las Vegas a few weeks later turned deadly.

Here are some specifics of what not to do:

  • Make eye contact, speak, or appear threatening to the the robbers in anyway
  • Call the police, press a hold-up alarm, or panic button
  • Pursue the robbers after they leave

Guidance through the aftermath

It's going to be difficult to concentrate after coming face-to-face with a firearm and standing around broken glass.

Download this checklist for a complete list of instructions so you remember what to do.

Because it's important that some actions come before others, here are the key things to keep in mind:

  • Lock your doors and remain inside (this includes any customers present at the time) until police arrive
  • Call the police, even if an alarm has been set off
  • Do not touch anything while waiting for the police — robbers often leave behind fingerprints, blood, or other evidence after breaking showcases
  • Assist anyone who may have been injured during the robbery
  • Cooperate fully with police when they arrive and with investigating officers in the days that follow
  • Call your insurance agent and insurance company to report a claim if any merchandise was lost or if property has been damaged
  • Do not discuss the crime with anyone other than the police or your insurance company


Even the most prepared business can struggle returning to normalcy after a robbery. Jewelers Mutual stands by its customers and the jewelry industry in moments of vulnerability through the complimentary Relieve counseling service, facilitating the healing process.