Rings in a jewelry case on display

Grow your business with
JM® Care Plan.

JM Care Plan by Jewelers Mutual Group logo

Care Plans for Jewelry and Watches

Elevate customer experience with our exclusive protection plan! By offering JM Care Plan, you not only showcase the exceptional quality of your jewelry but also demonstrate your dedication to ensuring your customers' complete satisfaction.

Unlike typical warranties that only cover manufacturers' defects, our plan goes above and beyond, safeguarding against normal wear and tear and accidental damage.

It's a worry-free solution available at the point of sale, providing unparalleled peace of mind and enhancing your brand's reputation for reliability and care.

How It Works

JM Care Plan is your expert-backed care solution. Unlike insurance, you have the flexibility to offer it directly to your customers at the point of jewelry or watch sale.

Integrate JM Care Plan seamlessly into every sale by: 

  • Presenting it as an added benefit
  • Including it in the price of a jewelry quote

JM Care Plan's portal makes it effortless to review customer information and submit claim requests.

Benefits for Your Business

check mark

Customer Satisfaction

A sure way to satisfy your customers is by letting them know their jewelry is covered from damage caused by normal wear and that it will stay looking like new.

check mark


Bring extra value and profit to your business while also offering value to your customer with an affordable care plan.

check mark


A quick, easy, no-fault claim process makes repair or replacement as easy as possible for your customers. No out-of-pocket expenses are expected from your customers or your business.

check mark

Customer Loyalty

Each care plan keeps your customers coming back to your store for jewelry care and claims while enhancing the in-store customer repair experience.

check mark

Increase Sales

Increase your average sale without inventory investment. Offering a care plan adds bottom-line profit to every eligible sale.

check mark


Selling care plans helps your business compete in a crowded industry and assists in brand promotion. A care plan provides your customers with nationwide coverage.

marketing materials illustration

Resources to help increase your sales

check mark
  • Point-of-sale and API integrations
  • Counter cards and key fobs
  • Website content
  • FAQs

Easy Claims Experience

When a claim is made, you handle the repairs or replacements, or we can take care of it. If you are making the repairs, you get paid to do the work.

check mark

You Repair or Replace

  • Repairs and replacements are handled by you
  • You agree to pricing and service standards
check mark

We Repair or Replace

  • Multiple repair facility options for added convenience
  • Highest quality of service and craftsmanship
Side profile of a woman close up wearing earrings and a ring

What's Covered

3-year and lifetime jewelry and 3-year watch plans are available to complement the purchase.*

check mark


  • Broken, bent, or worn prongs
  • Ring re-sizing
  • Rhodium plating
  • Refinishing and polishing
  • Loss of stones due to a defective setting
  • Cracked or thinning band or shank
  • Broken clasps, bracelets, or chains
  • Replacing cracked or chipped stones
  • Broken earring posts
  • Pearl restringing
check mark


  • Mechanism failure
  • Crystal scratches or breaks
  • Case or bezel damage
  • Broken stem, crown or clasp
  • Water damage to water-resistance watches
  • Refurbishment of metal bracelet
  • Strap replacement for rips or tears
  • Battery replacement

*Exclusions and limitations apply. For specific plan details, refer to the Terms and Conditions. 
JM Care Plan is offered by a member of the Jewelers Mutual Group, either JM Care Plan, Inc. or JM Care Plan Services, Inc. 

Put the whole jewelry industry at your fingertips.

In addition to JM Care Plan, the Zing platform features other core products from Jewelers Mutual Group, a Diamond Marketplace powered by IDEX, a Jewelry Appraisal Solution leveraging the expertise of Gemworld and much more.

Close up of watches

What Jewelers Are Saying

“We noticed that JM Care Plan gives our clients peace of mind with every purchase they make. We are glad to be given the opportunity to be a part of this program for our business and our clients.”

– Mike Braidy, Braidy Jewelers


JM Care Plan has allowed us to add significant revenue and income to our bottom line each month, plain and simple. The program has grown to one of our larger sales divisions within our organization.”

– Joseph Corey, Days Jewelers

Get Started

Tell us a little about yourself and one of our expert advisors will reach out to you within 1-2 business days to get you set up with JM Care Plan.

JM™ Care Plan is for jeweler use only.

Jeweler API Reference

JM Care Plan API’s empower partners to create and manage care plans sales, cancellations and claims. Partners can seamlessly integrate JM Care Plan into their existing systems and keep data in sync automatically.