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Push Gifts: Thanking Mom From the Beginning

on May 10, 2012 2:36 PM

Happy Mother's DayWith Mother’s Day just days away, it’s time to reflect on all our moms have done for us, from the very beginning. After enduring nine months with a bump and hours in the delivery room, many moms today are receiving “push” gifts (often times jewelry) in addition to their new little bundles of joy.

The idea of push presents – a little 'thank you' gift from dad to mom – dates back to as early as 1992, and over the past two decades has grown in popularity, but not without some controversy.

Of course that gorgeous baby is reward enough, but when push comes to shove, many moms also appreciate a shiny new bauble to commemorate the birth of their child and welcome in motherhood.

A 2007 New York Times article noted the uprising of “push gifts” or “baby baubles” and made mention of a Southeast-based jewelry company, Mayors, who in 2005 marketed diamond earrings with the tag line, “She delivered your first born; now give her twins.” 

Shortly thereafter some other jewelry companies started a push present registry.

Today, we hear of the extravagant push gifts given to celebrity moms. Celebrity stylist and new mom Rachel Zoe, upon delivering her first child, was given by her husband a 10-carat Neil Lane diamond ring, valued at $2.5 million.

Mariah Carey received a $12,000 necklace with the names of her new twins from her hubby Nick Cannon. Tom Cruise celebrated Suri’s birth by gifting Katie Holmes an 18-karat gold Cartier Love bracelet.

And Jennifer Lopez was rumored to have received from then husband Marc Anthony, both a $300,000 canary diamond ring and a $2.5 million dollar set of earrings.

The average mom may not roll so lavishly. According to a report from Babycenter.com which surveyed 30,000 women, 38 percent received a push gift, 55 percent of women wanted one, and 40 percent of both groups said the baby was ample reward.

Whether you’re a new mom or a seasoned veteran, this Mother’s Day, enjoy any show of love that comes your way - whether it’s a card, jewelry or kiss on the cheek. It’s welcome confirmation that “you’re doing okay, Mom.”

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