Jewelry Trade Shows: Security for Before, During, and After
Jewelry trade shows are some of the most exciting times of the year for both jewelers and jewelry lovers alike.
With extravagent booths, award-winning designs, and the opporunity to meet new customers and greet exisiting ones, it may seem like more of a celebration than a business affair.
Don't forget who else may be in attendance, though. Criminals mark their calendars for these action-packed events too.
With such vast quantities of high-value merchandise all in one place, criminals are naturally drawn to what could potentially be the heist of their careers.
Thankfully, most shows themselves are highly secured within the exhibition space they’re held in. The risk of your safety being compromised may be relatively low during the show, but it’s much higher before and after.
Take these tips into consideration to boost your security during all phases of jewelery trade shows:
- Check with your insurance company and review what your coverage limits are.
- Arrange for your line to be shipped to the show by an armored courier service.
- If you can’t have it shipped, immediately utilize the vaults at the location of the trade show – never trust that your hotel safe will suffice.
- Book a reputable hotel that is highly secure.
- Be discreet and don’t share your plans or identity with other travelers. Consider creating a cover story, like you’re visiting family or going to a business conference. Get creative and be prepared to give a few specifics in case additional questions are asked about your itinerary.
- If the security offered at the trade show is lacking or non-existent, contemplate whether or not it’s worth the risk to even go in the first place.
- Provide one-on-one attention to each customer.
- Show only one item at a time.
- Regardless of how many times you have to go in and out, your displays should be locked up at all times.
- Utilize a wrist key holder or other accessory to ensure that your keys are not easily accessible. It will also prevent you from setting them down and forgetting them somewhere.
- Switch thefts are common at trade shows, so carefully re-examine each piece after it was handled by another person.
- Whether it’s with merchandise or markers, trays should be filled at all times so you can quickly recognize any discrepancies.
- Take your badge off immediately after leaving the show so criminals can’t identify you.
- Showing and selling your jewelry is meant for the trade show floor, not informally back at your hotel room after hours.
- For the safety of you and your customers, ship all jewelry that is bought at the show.
- Even if you are not returning with additional merchandise, avoid displaying any bags, cases, or other branded merchandise of show vendors that could potentially make you a target.
- Arrange for a ride to pick you up and avoid hailing a cab at all cost.