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Jewelers Mutual® Group Unveils Crime Awareness Video Series



Series is the latest educational resource for the jewelry industry’s ‘Partner for Protection’ movement to help reduce crime and keep jewelers safe 

Four speakers in the video series

NEENAH, Wis. (May 4, 2023) – Jewelers Mutual® Group, the insurance and business solutions provider dedicated to the jewelry industry since 1913, announces the Crime Awareness Video Series as the latest educational resource it is contributing to the industry-wide Partner for Protection movement. The video series features security expertise from Jewelers’ Security Alliance and Jewellers Vigilance Canada on crime trends, security tips and actionable solutions to help educate and keep the jewelry industry safe and secure.

The jewelry industry continues to be the target of crimes at unprecedented rates, resulting in high losses and increased risks to safety. Late last year, Jewelers Mutual spearheaded the Partner for Protection movement to curb the rise in jewelry crimes. The movement aims to unite the industry in rethinking safety and security strategies, with all jewelers encouraged to take the pledge to stay vigilant in their jewelry communities and take action to keep themselves, their staff and their businesses protected.

The first five episodes in the video series include real crime experiences, lessons learned and expert guidance from John Kennedy from Jewelers' Security Alliance, Kelly Ross from Jewellers Vigilance Canada, and veteran retail jeweler Michael Richards from Underwood Jewelers, with moderator Mark Smelzer from Jewelers Mutual. Episodes include discussions on the state of crime in the jewelry industry, smash-and-grab burglaries, grab-and-run thefts, jewelry store burglaries, and the emotional impact of crime. 

"As a company dedicated to serving the jewelry industry for the last 110 years, we understand the importance of education to help support, protect and mitigate losses for jewelers," said Mike Alexander, Chief Operating Officer at Jewelers Mutual. "We can never stop learning when it comes to crime prevention, and we are proud to support the Partner for Protection movement along with other industry leaders because we believe reducing crime takes all of us. The series helps jewelers learn what to watch out for and how to take greater action so the industry stays safe and strong for the next 110 years." 

The Crime Awareness Video Series is available to view on, and all jewelers and industry members are encouraged to join the Partner for Protection movement by taking the pledge to protect their businesses and communities. 

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About Jewelers Mutual Group

Jewelers Mutual was founded in 1913 by a group of Wisconsin jewelers to meet their unique insurance needs. Later, consumers began putting their trust in Jewelers Mutual to protect their jewelry and the special memories each piece holds. Today, Jewelers Mutual continues to support and move the industry forward by listening to jewelers and consumers and offering products and services to meet their evolving needs. Beyond insurance, Jewelers Mutual’s powerful suite of innovative solutions and digital technology offerings help jewelers strengthen and grow their businesses, mitigate risk, and bring them closer to their customers. The Group insurers’ strong financial position is reflected in their 37 consecutive “A+ Superior” ratings from AM Best Company, as of November 2023. Policyholders of the Group insurers are members of Jewelers Mutual Holding Company. Jewelers Mutual is headquartered in Neenah, Wisconsin, with other Group offices in Dallas, Texas and Miami, Florida. To learn more, visit