Jewelers Mutual Group’s Consumer and lifestyle expert, Emili Vesilind was recently featured on Coffee with America, where she shared practical tips to help consumers clean, care for, and protect their jewelry.
During the segment, Vesilind emphasized the importance of regular professional cleanings and inspections, recommending consumers visit a trusted jeweler at least twice a year. She also outlined simple at-home care techniques, including using mild soap, warm water, and a soft-bristled brush to help maintain a piece’s appearance between professional cleanings.
Additional guidance focused on everyday habits that can help preserve jewelry, such as removing pieces before physical activity, limiting exposure to beauty products, and properly storing items to prevent damage. Vesilind also highlighted the importance of storing jewelry in a cool, dry environment and keeping pieces separated to avoid scratching.
Beyond cleaning and storage, the segment explores ways consumers can take a longer-term approach to protecting their jewelry. Vesilind discussed the value of periodic appraisals and encouraged consumers to understand the protection options available for their pieces, including jewelry-specific insurance that may offer broader protection than a typical homeowners policy and help provide the confidence to wear jewelry regularly.
Watch the full segment on Coffee with America here.
