Entrupy joins Jewelers Mutual® Group to bring AI-powered authentication to pawnbrokers

Entrupy announced a strategic alliance with Jewelers Mutual® Group and JM Insurance Agency Partners to make its AI-powered luxury goods authentication platform available to pawn businesses across the U.S.

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Through the collaboration, JM Insurance Agency Partners clients can access Entrupy’s technology to help verify luxury goods at the point of acquisition and lending. The platform uses AI-powered image analysis to review details such as stitching, material texture, hardware and logos, returning authentication results in minutes.

“Authentication and insurance have always been two sides of the same coin for luxury goods,” said Mike Alexander, President at Jewelers Mutual Group. “By bringing Entrupy’s technology to our pawn business clients, we’re giving them a competitive edge, and giving their customers a new standard of confidence when walking through the door.”

The collaboration gives pawn businesses served through JM Insurance Agency Partners access to tools designed to support more confident luxury goods evaluations and customer interactions.

Read the full announcement.

About Jewelers Mutual Group

Jewelers Mutual was founded in 1913 by a group of Wisconsin jewelers to meet their unique insurance needs. Later, consumers began putting their trust in Jewelers Mutual to protect their jewelry and the special memories each piece holds. Today, Jewelers Mutual continues to support and move the industry forward by listening to jewelers and consumers and offering products and services to meet their evolving needs. Beyond insurance, Jewelers Mutual’s powerful suite of innovative solutions and digital technology offerings help jewelers strengthen and grow their businesses, mitigate risk, and bring them closer to their customers. The Group insurers’ strong financial position is reflected in their 39 consecutive “A+ Superior” ratings from AM Best Company, as of November 2025. Policyholders of the Group insurers are members of Jewelers Mutual Holding Company. Jewelers Mutual is headquartered in Neenah, Wisconsin; with other Group offices in Dallas, Miami, and Raleigh, North Carolina. To learn more, visit JewelersMutual.com

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