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Jewelers Mutual Featured in Authority Magazine



CIO John Kreul Shares Proactive AI Efforts To Enhance the Customer Experience and Business Operations

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Authority Magazine sat down with Jewelers Mutual's Chief Information Officer, John Kreul, to discuss the state of AI and the company's current approach. Given Jewelers Mutual's technology focus and commitment to a culture of test and learn, Kreul discusses how he and the team continue to prioritize integrating AI into processes that can drive both operational excellence and hyper personalized customer experiences.

"Our team has begun experimenting with generative AI to help streamline business operations. The pieces that underlie generative AI are capable of doing natural language tasks, like classifying text into categories or summarizing large amounts of text or transcripts," said Kreul.

"We will keep finding ways to bring more value to our customers and the jewelry industry we serve with innovative solutions that improve and enhance their experiences. After 111 years, we are only just getting started."

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About Jewelers Mutual Group

Jewelers Mutual was founded in 1913 by a group of Wisconsin jewelers to meet their unique insurance needs. Later, consumers began putting their trust in Jewelers Mutual to protect their jewelry and the special memories each piece holds. Today, Jewelers Mutual continues to support and move the industry forward by listening to jewelers and consumers and offering products and services to meet their evolving needs. Beyond insurance, Jewelers Mutual’s powerful suite of innovative solutions and digital technology offerings help jewelers strengthen and grow their businesses, mitigate risk, and bring them closer to their customers. The Group insurers’ strong financial position is reflected in their 37 consecutive “A+ Superior” ratings from AM Best Company, as of November 2023. Policyholders of the Group insurers are members of Jewelers Mutual Holding Company. Jewelers Mutual is headquartered in Neenah, Wisconsin, with other Group offices in Dallas, Texas and Miami, Florida. To learn more, visit