Jewelers Mutual® and Sure launch new digital Jewelry Insurance program

Jewelers Mutual® Group announced the launch of a new digital jewelry insurance program supported by Sure’s configurable insurance technology platform. The program is underwritten by JM Specialty Insurance Company, a member insurer of the Jewelers Mutual® Group, and reflects the company’s continued focus on evolving how specialized jewelry insurance is delivered to meet changing customer expectations.

The standalone digital experience combines Jewelers Mutual’s more than 100 years of expertise in jewelry insurance with Sure’s end-to-end digital platform, allowing consumers to access coverage through a modern, streamlined process while maintaining the underwriting discipline, coverage standards and claims expertise that define Jewelers Mutual.

“We selected Sure because their platform supports our ability to deliver a modern digital experience while maintaining the discipline and strength that define Jewelers Mutual,” said Mike Alexander, President at Jewelers Mutual. “This program allows us to bring our specialized jewelry insurance product to market in a way that aligns with how customers expect to interact today, while staying grounded in the expertise that has guided us for more than a century.”

The new program is designed to provide standalone jewelry insurance coverage built specifically for jewelry owners, rather than as an add-on to other policies. By leveraging Sure’s configurable technology platform, the program enables a seamless digital experience while preserving the specialized underwriting and coverage approach developed by Jewelers Mutual. 

Learn more about becoming a personal lines agent at https://www.jewelersmutual.com/partner/personal-lines

Read Sure’s press release for the full announcement. 

About Jewelers Mutual Group

Jewelers Mutual was founded in 1913 by a group of Wisconsin jewelers to meet their unique insurance needs. Later, consumers began putting their trust in Jewelers Mutual to protect their jewelry and the special memories each piece holds. Today, Jewelers Mutual continues to support and move the industry forward by listening to jewelers and consumers and offering products and services to meet their evolving needs. Beyond insurance, Jewelers Mutual’s powerful suite of innovative solutions and digital technology offerings help jewelers strengthen and grow their businesses, mitigate risk, and bring them closer to their customers. The Group insurers’ strong financial position is reflected in their 39 consecutive “A+ Superior” ratings from AM Best Company, as of November 2025. Policyholders of the Group insurers are members of Jewelers Mutual Holding Company. Jewelers Mutual is headquartered in Neenah, Wisconsin; with other Group offices in Dallas, Miami, and Raleigh, North Carolina. To learn more, visit JewelersMutual.com

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