Jewelers Mutual Group in the news


Jewelers Mutual® Group acquires fine jewelry e-commerce site Gem + Jewel


Jewelers Mutual Group continues to raise the tide of the jewelry industry with its newest acquisition of the Gem + Jewel marketplace. Gem + Jewel provides jewelry retailers with turnkey website creation and hosting, while providing vendors with the opportunity to sell products online in partnership with their retailer partners.

“The powerful combination of the Zing® platform and Gem + Jewel will allow jewelers the ability to facilitate more sales and streamline their operations,” said Mike Alexander, Jewelers Mutual executive vice president. “Ultimately, our goal is to help jewelers more efficiently expand their customer base and effectively grow their eCommerce businesses.”

Gem + Jewel provides key benefits to jewelers, most notably turnkey websites, hosting of their inventory online, expansion of their online product offerings, and profit-sharing from online sales by their partner-vendors. Last year has shown the importance of meeting customers where they are and giving them the ability to shop with the jeweler where it’s most convenient.

“What drew me to Jewelers Mutual Group is their work to help the industry holistically, from mine to market,” said Shelia Bayes, Gem + Jewel vice president of industry solutions. “The Gem + Jewel platform similarly provides solutions to improve the businesses of jewelers and manufacturers, as well as generating increased online sales for all.”

From shipping to appraisals to a Diamond Marketplace powered by IDEX, the jeweler-centric solutions featured in the Zing platform continue to expand to best serve the industry. The platform is free to access and is open to all jewelers, even if you are not a Jewelers Mutual Group policyholder. You can register at and stay up-to-date on news about the addition of Gem + Jewel’s marketplace coming soon.

Gem + Jewel is the first jewelry e-commerce aggregator to provide retailer websites and the ability for vendors to share profits with their vendor-partners. For more information, visit

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About Jewelers Mutual Group

Jewelers Mutual was founded in 1913 by a group of Wisconsin jewelers to meet their unique insurance needs. Later, consumers began putting their trust in Jewelers Mutual to protect their jewelry and the special memories each piece holds. Today, Jewelers Mutual continues to support and move the industry forward by listening to jewelers and consumers and offering products and services to meet their evolving needs. Beyond insurance, Jewelers Mutual’s powerful suite of innovative solutions and digital technology offerings help jewelers strengthen and grow their businesses, mitigate risk, and bring them closer to their customers. The Group insurers’ strong financial position is reflected in their 37 consecutive “A+ Superior” ratings from AM Best Company, as of November 2023. Policyholders of the Group insurers are members of Jewelers Mutual Holding Company. Jewelers Mutual is headquartered in Neenah, Wisconsin, with other Group offices in Dallas, Texas and Miami, Florida. To learn more, visit