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Jewelers Mutual® Group Launches Safety and Security Academy



The free online training program empowers jewelers and pawnbrokers to advance their security education and safeguard their businesses from crime

Safety and Security Academy picture

NEENAH, Wis. (March 30, 2023) – Jewelers Mutual® Group, the insurance and business solutions provider dedicated to the jewelry industry since 1913, recently announced its collaboration with Jewelers’ Security Alliance (JSA) and UL Solutions to develop the Safety and Security Academy, a free online training program available for all jewelers and pawnbrokers in the U.S. and Canada, and their staff.  

“Security is always a concern in the jewelry industry, and knowledge is power when it comes to jewelers’ safety,” said Mike Alexander, Chief Operating Officer at Jewelers Mutual. “With crime on the rise, it is more critical than ever to make security education a top priority. Our goal in introducing the Safety and Security Academy is to help our jewelers and pawnbrokers advance their knowledge and skills to keep themselves, their staff, and their businesses safe and secure.” 

The Safety and Security Academy is powered by PureSafety On Demand by UL Solutions and consists of 16 courses containing content aligned with the JSA Manual of Jewelry Security. With a total 200 minutes of learning, the comprehensive e-learning program provides foundational education on security best practices. Coursework can be tailored to business and staff needs.

Lessons include learning how to:

  • Reduce the likelihood of criminal targeting
  • Decrease crime-related losses
  • Travel safely with valuable inventory
  • Stay safe during and following a criminal incident 

“Complacency can be dangerous to jewelers and pawnbrokers, their staff, and their businesses. The Safety and Security Academy is intended for repeat use. We recommend that the coursework is used for new employee onboarding, monthly group training sessions, and ongoing staff refreshers to keep best practices top of mind,” said Alexander.  

Jewelers and pawnbrokers interested in learning more and registering for the Safety and Security Academy can visit The training is free-of-charge to everyone in the jewelry industry.  




Jewelers’ Security Alliance (JSA) is a non-profit trade association with 20,000 members that has been providing crime information and assistance to the jewelry industry and law enforcement since 1883. JSA fulfills its mission of informing and alerting jewelers about crime through weekly email crime alerts and research reports, a website, seminars and consulting activities. JSA also works closely with the FBI and local law enforcement agencies, sharing its data and analysis in order to further the war on jewelry crime. Visit to learn more. 



A global leader in applied safety science, UL Solutions transforms safety, security and sustainability challenges into opportunities for customers in more than 100 countries. UL Solutions delivers testing, inspection and certification services, together with software products and advisory offerings, that support our customers’ product innovation and business growth. The UL Certification Marks serve as a recognized symbol of trust in our customers’ products and reflect an unwavering commitment to advancing our safety mission. We help our customers innovate, launch new products and services, navigate global markets and complex supply chains and grow sustainably and responsibly into the future. Our science is your advantage. Learn more at



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About Jewelers Mutual Group

Jewelers Mutual was founded in 1913 by a group of Wisconsin jewelers to meet their unique insurance needs. Later, consumers began putting their trust in Jewelers Mutual to protect their jewelry and the special memories each piece holds. Today, Jewelers Mutual continues to support and move the industry forward by listening to jewelers and consumers and offering products and services to meet their evolving needs. Beyond insurance, Jewelers Mutual’s powerful suite of innovative solutions and digital technology offerings help jewelers strengthen and grow their businesses, mitigate risk, and bring them closer to their customers. The Group insurers’ strong financial position is reflected in their 37 consecutive “A+ Superior” ratings from AM Best Company, as of November 2023. Policyholders of the Group insurers are members of Jewelers Mutual Holding Company. Jewelers Mutual is headquartered in Neenah, Wisconsin, with other Group offices in Dallas, Texas and Miami, Florida. To learn more, visit