Brands We Love: Ritani
Big Break: 2012 – funded by Cantor Ventures, Ritani adopts its trademark “clicks and bricks” model
Signature Style: One-of-a-kind craftsmanship with rich, custom detailing
Latest Design: Your custom ring!
Perfect For: The modern shopper who wants a wide variety of high quality choices AND the ability to see the ring in-person before buying
While Ritani has been designing and handcrafting jewelry in New York since 1999, it’s really the unique business model that’s taking the jewelry world by storm.
By partnering with independent jewelers, Ritani blurs the lines between shopping online and visiting a store, providing the best of both worlds.
Here’s its simple three-step process:
- Design your ring online. Ritani offers real-time guidance, just like you would get in a store, with their Virtual Gemologist and Ring Advisor tools. Plus, its website has an Education section stuffed with all the buying guides and 4C knowledge you could need.
- Your piece is handcrafted and shipped. From the first sketch to the moment it reaches you, Ritani artisans reflect your passion through rich, custom detailing.
- You see it at the store – free. Your jewelry will arrive to a participating local jeweler and you get a chance to check it out, with no obligation to buy. Really!
It gets better. Ritani's jewelry is just as beautiful as their seamless shopping experience. Check out some of their best sellers:
Double French-Set Diamond ‘V’ Engagement Ring with Surprise Diamonds
French-Set Halo Diamond Band Engagement Ring
Freshwater Cultured Pearl and Diamond Drop Earrings
Three-Stone Halo Fancy Yellow Diamond Ring
Photo source: Ritani