The Jewelry Box Blog

Super Bowl Rings: What Makes Them "Super"?

Three guys cheering at the tv

As Super Bowl LVIII approaches, the anticipation builds for the millions of football fans eagerly awaiting the clash between the San Francisco 49ers and the Kansas City Chiefs to see which powerhouse team will take the prestigious Vince Lombardi Trophy and the esteemed title of "World Champions."  

Beyond the thrilling gameplay, the aftermath of this grand spectacle promises a whirlwind of opportunities for star players. From instant fame to multi-million-dollar endorsement deals, the rewards of victory shine brighter than ever on Super Bowl Sunday. But among the many accolades that come with the championship title, one seems to glimmer brighter than the rest.  

The coveted Super Bowl ring, of course.  

To casual onlookers and football fans, the ring flashes team pride with a bold and unique design that seems to amp up the sparkle and shine every year.  

For athletes, the ring represents the highs and lows of the championship journey, from enduring injuries to lifting the trophy amidst confetti. These memories are cherished, and the ring serves as a tangible reminder of their triumphs.  

Take a look at the blinged-out evolution of Super Bowl rings from over the years. 

Packers Super Bowl I ring

Green Bay Packers: Super Bowl I
Photo Credit: Jostens
Steelers Super Bowl ring

Pittsburgh Steelers: Super Bowl XLIII

Photo Credit: Jostens

Chiefs Super Bowl ring

Kansas City Chiefs: Super Bowl LIV

Photo Credit: Jostens

Tampa Bay Super Bowl Ring

Tampa Bay Buccaneers: Super Bowl LV

Photo Credit: Buccaneers


Super Bowl Ring Facts: 

Who makes and designs the Super Bowl rings? The national jewelry maker Jostens has made a majority of the Super Bowl rings to date, however, other designers include Tiffany & Co. and Balfour. According to Jostens, it takes about four months to design, create and distribute the Super Bowl rings.

Who has the most Super Bowl rings? The New England Patriots have the most Super Bowl wins with six, and Tom Brady has the most rings for any individual player with seven.

How much is a Super Bowl ring worth? Some Super Bowl rings can sell for over $50,000 on the resale market, depending on who wore it and the popularity of the Super Bowl game.

Who pays for the Super Bowl rings? The NFL awards the championship team the first 150 rings and pays roughly $5,000 for each ring to be made. It is up to the team owner to cover the difference if the ring costs more to make, or if extra rings are needed.  

What are Super Bowl rings made of? For decades, Super Bowl rings were primarily made from gold and diamonds. However, the 2010 Green Bay Packers were the first team to have a ring set in platinum. But even Super Bowl rings can chip! Justin Coleman of the New England Patriots and his teammate were wearing their rings for the first time and gave each other a fist bump. Later that day, he noticed a few of his diamonds had chipped. 


Why Jewelry Insurance is a Game-Changer 

While you might not have a Super Bowl ring that’s worth several thousand dollars, our guess is you probably own an engagement ring worth much more in sentimental value. Maybe you have a special heirloom passed down through your family that you’d like to give to your children someday.  

If you want to protect these moments for a lifetime, we’ve got a few helpful tips to “touch down” on! 


Appraisals and Insurance: Protecting Life’s Fumbles 

An appraisal is a process through which a qualified jewelry professional or appraiser will examine your jewelry to determine its overall value.  It's important to get your jewelry appraised at least every two years, especially if you have any pieces that are particularly valuable or sentimental. 

Why? Getting a jewelry appraisal helps determine how much coverage you may need and the retail replacement value or cost of replacing your piece in the event of a loss.  

This information comes in handy when you’re seeking jewelry insurance - a type of insurance that protects against the most common risks specifically associated with jewelry. While homeowners and renters insurance policies also have the option to protect your jewelry, choosing a standalone insurance policy for your jewelry is the best way to keep your pieces safe for generations to come.  


Let Jewelers Mutual Be Your MVP 

With a Jewelers Mutual policy, you’re covered for loss, theft, damage and disappearance – virtually any risk imaginable. Plus, if anything happens to your jewelry, we won’t leave you to do the hard part on your own. We work with your jeweler of choice to repair or replace your piece with an item of the same kind and quality. For over a century, we’ve been dedicated to protecting and honoring the dazzling pieces that represent your life’s milestones. 

Interested in learning more about how Jewelers Mutual helps safeguard your jewelry? Our Jewelry Insurance 101 guide can help lead you to victory. 

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About Jewelers Mutual Group

Jewelers Mutual was founded in 1913 by a group of Wisconsin jewelers to meet their unique insurance needs. Later, consumers began putting their trust in Jewelers Mutual to protect their jewelry and the special memories each piece holds. Today, Jewelers Mutual continues to support and move the industry forward by listening to jewelers and consumers and offering products and services to meet their evolving needs. Beyond insurance, Jewelers Mutual’s powerful suite of innovative solutions and digital technology offerings help jewelers strengthen and grow their businesses, mitigate risk, and bring them closer to their customers. The Group insurers’ strong financial position is reflected in their 37 consecutive “A+ Superior” ratings from AM Best Company, as of November 2023. Policyholders of the Group insurers are members of Jewelers Mutual Holding Company. Jewelers Mutual is headquartered in Neenah, Wisconsin, with other Group offices in Dallas, Texas and Miami, Florida. To learn more, visit