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Jewelers Mutual Group to Host  Conversations in Park City

on Jul 21, 2022 8:15 AM


The Jewelry Industry’s First Leadership Retreat October 14-16, 2022

Conversations in Park City

NEENAH, Wis. (July 21, 2022) – Jewelers Mutual Group, the insurance and business solutions provider dedicated to the jewelry industry since 1913, announced today that it will host Conversations in Park City, its first annual leadership retreat for the jewelry and gemstone industry October 14-16, 2022 at the St. Regis Deer Valley resort in Park City, Utah. The three-day immersive experience will gather established and emerging jewelry industry leaders and influencers in a retreat environment featuring unique networking and outdoor adventure opportunities.

“While Jewelers Mutual began as an insurance provider over 100 years ago, we have transformed into a company that provides a robust suite of solutions to help further the growth of the jewelry industry every day. We view Conversations in Park City as another way for us to deliver value to the industry, this time through an educational and social lens. We hope those attending will be inspired by the content and motivated by how our industry can evolve,” said Scott Murphy, president and CEO at Jewelers Mutual.

Jewelers Mutual Group has recruited PSFK, a progressive retail and consumer experience consulting firm to present on the future of jewelry retailing and the jewelry shopper of tomorrow. Attendees can expect PSFK to share unique insights on the Metaverse, web3, NFTs, the evolution of online shopping and other forward-thinking topics.

“Our goal with Conversations in Park City is to bring a new experience to the current lineup of industry events. We believe it will, due to the intimate size of the event, beautiful mountain setting, futurist content, pan-industry attendees, and the inclusion of next-gen leaders on the rise,” said Mark Smelzer, chief content executive at Jewelers Mutual.

Registration for Conversations in Park City includes an opening night cocktail soiree, an all-day PSFK conference, a half-day selection of interactive panels, and chef-prepared meals. Jewelers Mutual has also partnered with a high-end adventure outing company to provide attendees with a host of à la carte activities, including hiking, fly fishing, mountain biking, trap shooting and a GPS adventure race.

Visit to learn more about Conversations in Park City and register. Attendance is limited. Registration deadline is August 31, 2022.


PSFK is one of the most innovative retail consulting firms in the world. The New York City-based firm has been guiding leading brands and retailers on what is next in Retail and CX since 2004. PSFK’s clients—which include Facebook/Meta, the Four Seasons, Microsoft, Walmart, and Target—engage the firm’s experts to leverage the latest trends, research and analysis to fuel their marketing, pipeline development and B2B lead-generation. The firm’s work manifests across digital channels and covers topics such as business transformation, corporate strategy, digital disruption, and consumer experience. For more information, visit


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About Jewelers Mutual Group

Jewelers Mutual was founded in 1913 by a group of Wisconsin jewelers to meet their unique insurance needs. Later, consumers began putting their trust in Jewelers Mutual to protect their jewelry and the special memories each piece holds. Today, Jewelers Mutual continues to support and move the industry forward by listening to jewelers and consumers and offering products and services to meet their evolving needs. Beyond insurance, Jewelers Mutual’s powerful suite of innovative solutions and digital technology offerings help jewelers strengthen and grow their businesses, mitigate risk, and bring them closer to their customers. The Group insurers’ strong financial position is reflected in their 36 consecutive “A+ Superior” ratings from AM Best Company, as of November 2022. Policyholders of the Group insurers are members of Jewelers Mutual Holding Company. Jewelers Mutual is headquartered in Neenah, Wisconsin, with other Group offices in Dallas, Texas and Miami, Florida. To learn more, visit