Prominent jewelry retailer chooses top-tier jewelry insurer to provide an elite customer experience at each of its 30+ locations nationwide
NEENAH, Wis. (September 12, 2024) – Diamonds Direct, a prominent U.S. jewelry retailer, recently announced its new collaboration with Jewelers Mutual® Group to enhance the shopping experience for its customers using personalized, cutting-edge solutions. The joint effort aims to leverage both companies’ customer-focused heritage to innovate customer interactions and service touchpoints.
The newly formed collaboration offers Diamonds Direct customers access to premier jewelry insurance directly through Luxsurance® powered by Jewelers Mutual, transforming how insurance is integrated into the jewelry shopping experience by providing specialized concierge service and support. Customers will initially be made aware of Jewelers Mutual jewelry protection through in-store brochures and dedicated website content. Plans also include integration with Diamond Direct’s point-of-sale solution and a more digitally immersive experience that meets customers where they are with tech-forward capabilities for storing, managing and viewing jewelry collections. Enhanced technology will streamline store-level processes and boost operational efficiency.
By incorporating 111 years of jewelry insurance expertise and its innovative approach to servicing customers, Jewelers Mutual can offer to protect every piece of jewelry bought in store, and any repairs or replacements are handled with care, consideration and precision by Diamonds Direct, restoring customers’ prized possessions seamlessly and efficiently.
“Our relationship with Jewelers Mutual reflects our mutual commitment to impeccable service, transparency and integrity,” said Tom O’Rourke, Chief Operating Officer at Diamonds Direct. “Each of us is deeply committed to putting the customer first, which shapes our joint purpose and mission.”
The selection of Jewelers Mutual underscores Diamonds Direct’s focus on continuous improvement, mirroring the insurer’s dedication to evolving alongside the demands of the modern-day customer. Diamonds Direct’s consumer-oriented strategies ensure the luxuriousness of fine jewelry remains attainable and worry-free, reinforcing its dedication to delivering an exceptional shopping experience.
“Our team’s prompt action, collaboration and focus on Diamonds Direct's business needs helped bring this opportunity to life,” said Mike Alexander, Chief Operating Officer at Jewelers Mutual. “We are proud of this exciting milestone and collective success and look forward to serving Diamonds Direct customers for many years to come.”
To learn more about the Diamonds Direct difference and its dedication to customer service, including its complimentary repairs, care and personized guidance at over 30 showroom locations, visit DiamondsDirect.com.
ABOUT DIAMONDS DIRECT
Diamonds Direct is a direct-to-consumer destination retailer headquartered in Charlotte, NC. Founded in 1995 and acquired by Signet Jewelers in 2021, the company offers loose and mounted diamonds, engagement ring mountings by America's top designers, fashion jewelry, timepieces, and more. Its vertically integrated model eliminates middlemen and maintains involvement in the entire diamond process. Diamonds Direct is proud to be a socially responsible company, with all diamonds ethically sourced via the Kimberley Process. The retailer boasts industry-leading guarantees and warranties, including its signature 110% Lifetime Upgrade. Diamonds Direct actively supports both local and national organizations, such as the American Heart Association and the American Cancer Society, enriching the communities it calls home. To learn more, visit www.DiamondsDirect.com or follow on Instagram, Facebook, and Pinterest.