The Jewelry Box Blog

Planning a Proposal? Here are 10 Dos and Don'ts


Planning a proposal

Based on a 2020 Jewelry and Engagement Survey from The Knot, roughly 50% of proposers in 2020 said that they started planning within four weeks of the proposal. Making plans further in advanced challenged proposers as COVID-19 continued to impact life. And to add on to the pressure, 83% of proposers felt that they needed to provide a highly-unique experience when proposing (up from 75% in 2019.)

Interestingly, 17% of 2020 proposers were more likely than those in years past to get down on one knee spontaneously (up from 13% in 2019.)

No matter if you wing it or plan for months, there are a few things you should consider when proposing. Avoid common proposal blunders and check out these 10 tips when planning a proposal.

10 Tips for Planning a Proposal

1. Don't propose without a ring. A survey by The Knot indicates the single biggest mistake proposers can make is proposing empty-handed. If you aren't sure what style of ring your partner wants, purchase one from a jeweler with a flexible exchange policy or borrow a family ring until you two can decide together.

2. Insure the ring beforehand. A lot can happen between the ring purchase and the big day. Make sure your ring is insured as a backup plan in case disaster strikes! Check your rate now; it's quick, easy and affordable.

3. Be inspired, but not a copycat. There are lots of great proposal ideas scattered across the web. Do some research to gather ideas, but don't think your fiancé-to-be hasn't done the same. He or she will recognize that viral video, too!

4. Personalize your proposal. Another reason not to copy another couple. No two couples are exactly alike, neither should two proposals be. Go to your favorite spot for a night out or the place you first met. Present a family heirloom rather than a brand new piece of jewelry. Incorporate your song. There are lots of ways to customize this moment - make sure it's memorable and unique to you!

5. Propose for your partner, not to him/her. Sure the traditional phrase is to "propose to" your significant other. But, if you think of it more as proposing for him/her, you're more likely to plan a true dream proposal. Maybe you love the Red Sox, but don't propose on the Jumbotron at Fenway Park if your partner isn't so crazy about baseball. Think of your love's favorite things and incorporate those.

6. Ring boxes were made for a reason. Don't put the ring in food. Don't tie the ring to an animal. Don't slip it in your pocket bare and accidentally donate it to Goodwill. Use the box it came in - or this fancy-schmancy box that's as slim as a wallet!

7. Stay firmly rooted on dry land. Because this. And this. That is all.

8. Don't share your plan with everyone and their brother. Humans are notoriously bad at keeping secrets. Don't risk the surprise by letting too many people in on the plan.

9. Practice makes perfect. Even if you know exactly how you feel about the love of your life, recite what you're going to say in front of a mirror. This is a life-changing moment and you're bound to get nervous when you're down on one knee.

10. Speaking of knees ... Get down on one. This gesture and the engagement ring make it feel like a true proposal. The symbolism expresses your sincerity better than any speech you could write. A survey done by Wedding Wire in 2020 said that 84% of proposers (who got married in 2019) asked on a bended knee.

There are lots of details to think about when planning to pop the question. If you got to the bottom of this post, we're confident you'll get the "yes" you're looking for!

And don't forget to insure that engagement ring. Check your rate using the button below.


There are so many benefits of an insurance policy through Jewelers Mutual, but don't just take it from us! Check out what our policyholders have to say.



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Jewelers Mutual was founded in 1913 by a group of Wisconsin jewelers to meet their unique insurance needs. Later, consumers began putting their trust in Jewelers Mutual to protect their jewelry and the special memories each piece holds. Today, Jewelers Mutual continues to support and move the industry forward by listening to jewelers and consumers and offering products and services to meet their evolving needs. Beyond insurance, Jewelers Mutual’s powerful suite of innovative solutions and digital technology offerings help jewelers strengthen and grow their businesses, mitigate risk, and bring them closer to their customers. The Group insurers’ strong financial position is reflected in their 37 consecutive “A+ Superior” ratings from AM Best Company, as of November 2023. Policyholders of the Group insurers are members of Jewelers Mutual Holding Company. Jewelers Mutual is headquartered in Neenah, Wisconsin, with other Group offices in Dallas, Texas and Miami, Florida. To learn more, visit